138PLAY.COM

About Us

From Affiliate Beginnings to a Global iGaming Leader: Over 18 Years of Innovation, Growth, and Expertise. From Affiliate Network to Custom Solutions: Expanding the Future of iGaming

First Affiliate Website

We launched our first affiliate website and entered the iGaming scene.

Reached Over 180 Affiliate Websites

Rapid growth allowed us to reach over 180 affiliate websites and achieve great success.

First Sportsbook Website

We successfully launched and expanded our first sportsbook brand.

First White Label Casino

Our success in affiliates and sportsbooks led us to launch our first casino.

Reached 5 Online Casinos

After four years of managing brands, we reached five casinos across multiple GEOs.

Transition to B2B

We sold our brands, built an in-house B2B platform, and became a boutique platform provider.

B2B Launched & Team Expanded

We launched the B2B platform and expanded our team across all departments to deliver the best service.

30+ Brands Launched Under Frently Platform

Through word-of-mouth and as a boutique B2B provider, we reached over 30 clients across multiple GEOs and licenses.

First Public Exhibition at Sigma 2024

We debuted at Sigma 2024 with our latest innovations.